London Wine Fair - Connecting the Drinks Trade

Join over 10,000 drinks industry professionals on 20-22 May 2024 at Olympia London for the UK's biggest drinks trade event.

This progressive fair is rich with inspirational content, features outstanding wines to taste from around the world and had an abundance of networking opportunities.

This year we have a wealth of new features and content to ensure we are continuing to provide an unmissable event for all drinks trade professionals.

London Wine Fair 2024 will showcase products from over 400 top exhibitors situated in different zones, including Esoterica with exclusive wines showcased by an incredible selection of the UK's finest specialist importers, Wines Unearthed which features wines that have never been imported into the UK before, Drinks Britannia which has the very best of home-grown drinks, the Mindful Drinking Experience which is a must attend area for every bar, restaurant or store.

Plus, we also have a packed schedule of impactful industry sessions, masterclasses and tastings.

Find out more Register to Attend

We are committed to constantly improving the value of LWF for both visitors and exhibitors.

At LWF 2024, all visitors and exhibitors will have access to our digital networking and show planner platform, where sessions can be booked, and meetings requested and confirmed based on tailored searches. We also have a new bespoke Hosted Buyer Programme and a full Concierge Service for 50 of the UK’s top buyers.

Plus, all visitors and exhibitors will have access to the most intuitive digital wine data platform in the industry - Bottlebooks. Bottlebooks gives you the opportunity to discover wine, browse virtual stands by producer, importer, grape type, region and wine name and contact producers to request samples.

Exhibitor list

Fantastic to see such energised and exciting product
categories across the event. From No & Low to emerging
wine territories. Such positivity, creativity and optimism!
Also, excellent to have sustainability running as such a core
theme throughout the event, creating new collaborations
and a renewed desire for change and improvement.

Monday and Tuesday were crazy; it was really good and we were certainly very pleased.
We have had a really good mix of visitors: indies, multiple retailers, national on-trade,
sommeliers, across the board from the decision makers to those on the shop floor.

We had an absolute blast yesterday at the London Wine Fair immersing ourselves in a world
of extraordinary wines, inspiring industry professionals and unforgettable wine experiences.
From the moment we stepped through the doors of this prestigious event, we were surrounded by an electric atmosphere
filled with the clinking of glasses and the hum of passionate conversations. The London Wine Fair truly lived up to its
reputation as a hub of wine excellence and innovation.

Yesterday I attended the London Wine Fair and it was
one of the most inspiring days of my wine journey so far.
I was able to taste amazing wines, from so many different
regions and producers, as well as attend #winetastings
and panel discussions with some of the most influential
voices in the world of wine.

Felix Solis has exhibited at the LWF for each of the last
10 years and 2023 exceeded our expectations. We had
meeting with most of our key customers and it provided
a great opportunity to explore new NPD to help rebuff
the ongoing headwinds the industry is facing. We look
forward to being back at Olympia in 2024.

A great mix of exhibitors and some really original
and newsworthy seminars - lots of food (and drink)
for thought here!

This has been the first time doing knowledge-sharing masterclasses, and it has
been really important for us to show off the expertise of our amazing portfolio. The London
Wine Fair has been an excellent forum. We have been delighted too by the calibre of the wine
professionals who have joined the masterclasses and been so engaged with the discussions.